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British automaker Jaguar once made cars that turned the automotive world upside down. But today, after years of slumping sales, its future is uncertain. In a bold bid to reinvent itself, it is all but completely shutting down production and wiping the slate clean. The plan: double down on luxury, and sell EVs that start around $120,000. Watch the video to learn how one of the auto industry's most beloved brands is trying to make a comeback.
Chapters:
0:00-1:35 Introduction
01:35 Chapter 1 - Production shutdown
04:59 Chapter 2 - The heyday
11:44 Chapter 3 - What’s next
Producer: Robert Ferris
Editor: Andrea Miller
Animation: Jason Reginato, Christina Locopo
Senior Managing Producer: Tala Hadavi
Additional footage: Getty Images, Jaguar Land Rover
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2024/12/04
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