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Nonalcoholic beer is one of the fastest growing segments of the beer industry, and Athletic Brewing is on top. So far in 2024, Athletic has outsold its nonalcoholic beer competitors including Heineken, Budweiser, Guinness and Corona in the U.S. Since its founding, Athletic has invested over $100 million into manufacturing and developing its own process of production.
WSJ explains how its unique processes of production and methods of distribution have helped reinvent nonalcoholic beer.
Chapters:
0:00 Nonalcoholic beer industry
0:47 Inside Athletic’s process
2:57 Direct-to-consumer distribution
4:25 Wholesale distribution
5:36 Is NA beer more than a trend?
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