How Spirit Halloween Became A Billion-Dollar Business

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Spirit Halloween occupies more than 1,500 storefronts and hires around 50,000 seasonal workers for just a few months of business. Spencer Spirit Holdings, which includes Spirit Halloween and long-time mall retailer Spencer's, brings in $1.87b of annual revenue, according to Moody’s Ratings. The company often targets struggling real estate to execute its niche retail operation. Watch the video to find out how Spirit Halloween became the ultimate pop-up store. Correction: 4:40 - We misstated that Macy's has not previously filed for bankruptcy. Macy's filed for bankruptcy in 1992. Chapters: 0:00 Introduction 1:50 Chapter 1: Growth 4:20 Chapter 2: Winning the pop-up concept 7:45 Chapter 3: Managing risk Produced and Shot by: Ryan Baker Camera by: Shawn Baldwin, Natalie Rice Edited by: Evan Lee Miller Senior Managing Producer: Tala Hadavi Animation: Christina Locopo Editorial Support by: Gabrielle Fonrouge Additional Footage: Getty Images, Spirit Halloween, AP Photo » Subscribe to CNBC: » Subscribe to CNBC TV: About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to be a successful, confident communicator? Take CNBC’s online course Become an Effective Communicator: Master Public Speaking. We’ll teach you how to speak clearly and confidently, calm your nerves, what to say and not say, and body language technique