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After a staggeringly successful IPO, Rivian shares and market value have plummeted. With interest rates high and funding drying up, some analysts say the electric SUV and truck maker is potentially just a couple of programs away from bankruptcy. However, in 2024 it received a big shot in the arm—a $5 billion investment from German automaker, Volkswagen Group. VW, the second largest automaker in the world, has a lot to offer Rivian. But it needs something in return. CNBC examines exactly what that is and why it could be revolutionary for the auto industry.
Chapters:
00:00 - 01:05 Title card - Why VW and Rivian need each other
01:12 Chapter 1 - Bleeding Cash
04:32 Chapter 2 - Volkswagen
8:49 Chapter 3 - The secret sauce
11:49 Chapter 4 - Future
Producer: Robert Ferris
Editor: Evan Lee Miller
Animation: Christina Locopo
Senior Managing Producer: Tala Hadavi
Additional footage: Bentley, CARIAD, Ford, Getty Images, General Motors, Lamborghini, Mazda, Porsche, Rivian, Scout Motors, Stellantis, Volkswagen
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2024/09/08
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