Gamtae is one of South Korea's rarest seaweeds. For centuries, this earthy, sweet seaweed was mainly harvested and eaten raw by locals in the Seosan region. Today, thanks to the efforts of Ju-hyeon Song and her family business, Badasoop, it's become a hit among Michelin-starred chefs in South Korea and abroad. But with gamtae's unpredictable harvests and rising prices, turning this small industry into a thriving business presented a challenge. So how did Ju-hyeon take gamtae from local delicacy to worldwide sensation, in spite of everything? And why is it so expensive?
MORE SO EXPENSIVE VIDEOS:
4 Of The World's Most Expensive Calligraphy Tools | So Expensive | Business Insider Marathon
Why India's $12 Million Cricket Bat Industry Is Fueled By UK Trees | So Expensive | Business Insider
Why These Giant Oak Barrels Are The Key To Making Some Of The World's Most Expensive Wine
------------------------------------------------------
#seaweed #soexpensive #businessinsider
Business Insider tells you all you need to know about business, finance, tech, retail, and more.
Visit our homepage for the top stories of the day:
Business Insider on Facebook: Business Insider on Instagram: Business Insider on Twitter:
Business Insider on Snapchat:
Business Insider on TikTok:
How Korea's Mossy Seaweed (Gamtae) Won Over Michelin-Starred Chefs Around The World | So Expensive
|
The Iran war is benefiting the South Ame...
Why does political violence seem to be g...
Divorce between wealthy couples can invo...
Is Apple’s iPhone 17e a budget-friendly ...
Italian regulators are investigating LVM...
ーーーーーーーーーーーーーーーーーーーーーー 【✨日経CNBC online新規...
Ever wondered how the most famous figure...
日替わりで、FX取引に役立つ最新&必見情報をお届け! ※本動画はPR・プロモーシ...
「為替ウィークリーセミナー」は原則、毎週第1営業日に更新予定です。 為替に精通...
President Donald Trump and his officials...
There’s been another incident where a gu...
The Iran War Today is your daily briefin...