Gamtae is one of South Korea's rarest seaweeds. For centuries, this earthy, sweet seaweed was mainly harvested and eaten raw by locals in the Seosan region. Today, thanks to the efforts of Ju-hyeon Song and her family business, Badasoop, it's become a hit among Michelin-starred chefs in South Korea and abroad. But with gamtae's unpredictable harvests and rising prices, turning this small industry into a thriving business presented a challenge. So how did Ju-hyeon take gamtae from local delicacy to worldwide sensation, in spite of everything? And why is it so expensive?
MORE SO EXPENSIVE VIDEOS:
4 Of The World's Most Expensive Calligraphy Tools | So Expensive | Business Insider Marathon
Why India's $12 Million Cricket Bat Industry Is Fueled By UK Trees | So Expensive | Business Insider
Why These Giant Oak Barrels Are The Key To Making Some Of The World's Most Expensive Wine
------------------------------------------------------
#seaweed #soexpensive #businessinsider
Business Insider tells you all you need to know about business, finance, tech, retail, and more.
Visit our homepage for the top stories of the day:
Business Insider on Facebook: Business Insider on Instagram: Business Insider on Twitter:
Business Insider on Snapchat:
Business Insider on TikTok:
How Korea's Mossy Seaweed (Gamtae) Won Over Michelin-Starred Chefs Around The World | So Expensive
|
The price of RAM has tripled, quadrupled...
One of Samsung’s leaks ahead of Unpacked...
''There are a number of tariff authoriti...
"These tariffs were illegal, and certain...
There’s a severe shortage in RAM for con...
Vladimir Putin launched a full-scale inv...
Trump accounts, a tax-advantaged investm...
DJI’s Romo robovac has raised some secur...
Engadget’s TMA is a weekly video series ...
Donald Trump is reviving a fight that be...
✅画面に表示される株価・指数などの数値は【2026年2月17日放送時点】のもので...
▼この動画の本編はこちら ❤️TakaTradeキャンペーンで合計50,00...
✅画面に表示される株価・指数などの数値は【2026年2月16日放送時点】のもので...