There is estimated to be 40 million acres ( of lawn or turf grass in the U.S., making the grass in people's backyards one of the largest crops in the U.S. and yet lawn care products are full of harmful chemicals. So Coulter Lewis decided to start a sustainable lawn care company that will help people learn how to care for their grass in a way that’s good for the planet. Sunday ( is a DTC that allows consumers to sign up and send in a sample of the dirt from their lawn that is used to pick out what products someone needs and tell them how much and when they need them.
In this conversation they cover:
• How Coulters previous experience starting Quinn Snacks with his wife informed how he leads at Sunday
• The challenges and perks of building with family members
• Evolving the products from bespoke DTC offerings to general consumer in-store goods
(0:00) Introduction
(4:28) Creating personalize law care plans
(9:34) Launching DTC in this climate
(14:55) Expanding into new categories
(20:50) using data to improve products
(23:13) Building businesses with family
(28:06) Building the right team
(31:27) Regulation and expansion
(36:15) Host conversation
Found posts every Tuesday. Subscribe on Apple ( , Spotify ( or wherever you listen to podcasts ( to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity ( . Subscribe to Found ( to hear more stories from founders each
Connect with us:
• On Twitter (
• On
|
Would you trade gold for a World Series ...
== AlphaSpace by Yahoo Finance: A Profes...
Comcast beat third-quarter expectations ...
Procter and Gamble kicked off its fiscal...
Blackstone President Jon Gray is dismiss...
Wall Street analysts are calling Western...
SpaceX is shaking up the telecom sector ...
American Express is laying off roughly 3...
Stocks fell on October 23, 2026, as the ...
Apple's iPhone Duo debuted around the wo...
Banks, airlines and governments pulled d...
Apple has already shown there’s a strong...
Apple’s foldable phone is finally here. ...
Apollo is pitching its $2.6 billion stak...
Before becoming CEO of Carbone's Fine Fo...