There is estimated to be 40 million acres ( of lawn or turf grass in the U.S., making the grass in people's backyards one of the largest crops in the U.S. and yet lawn care products are full of harmful chemicals. So Coulter Lewis decided to start a sustainable lawn care company that will help people learn how to care for their grass in a way that’s good for the planet. Sunday ( is a DTC that allows consumers to sign up and send in a sample of the dirt from their lawn that is used to pick out what products someone needs and tell them how much and when they need them.
In this conversation they cover:
• How Coulters previous experience starting Quinn Snacks with his wife informed how he leads at Sunday
• The challenges and perks of building with family members
• Evolving the products from bespoke DTC offerings to general consumer in-store goods
(0:00) Introduction
(4:28) Creating personalize law care plans
(9:34) Launching DTC in this climate
(14:55) Expanding into new categories
(20:50) using data to improve products
(23:13) Building businesses with family
(28:06) Building the right team
(31:27) Regulation and expansion
(36:15) Host conversation
Found posts every Tuesday. Subscribe on Apple ( , Spotify ( or wherever you listen to podcasts ( to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity ( . Subscribe to Found ( to hear more stories from founders each
Connect with us:
• On Twitter (
• On
|
Fox News senior strategic analyst Gen. J...
Former Trump deputy national security ad...
Marsh's 2026 Global Asset Owner Baromete...
Fox News senior strategic analyst Ret. G...
The Close brings you the latest news and...
Market Domination The final hour of trad...
Vice President JD Vance defended Preside...
New York City Mayor Zohran Mamdani addre...
Milwaukee Bucks President Josh Glessing ...
Did you know Elon Musk had just recovere...
Jerry Rizzieri, Mizuho Securities USA pr...
Before Elon and Kimbal Musk built anythi...
Laffer Tengler investments CEO and CIO N...
Major TV networks ABC, CBS, NBC, and Fox...
Comprehensive cross-platform coverage of...